I’m honored to endorse David Bassitt’s book Orange One Color, Major Results. I’ve been involved in the financial services industry for over forty years, and have known Dave for most of those years. He is a man of integrity and vision, with amazing marketing skills. His suggestions on building relationships with potential clients are invaluable. Everyone can relate to the importance of creating a memorable first impression, which Dave finds to be paramount to success. I especially found the Chapter “Best Practices and Presentations” to be significantly helpful in Sales. Getting into a pattern when working through the sales process is a challenge, and this book will provide a helpful path to this end. I wish all the best to Mr Bassitt regarding this amazing book and look forward to his next!

Orange does a great job highlighting the fundamentals of building sound relationships, and connecting with people on a deeper level. He has mastered the art of human connection in ways many business professionals would dream to. For anyone looking to grow their skill set professionally by mastering the art of human connection, I would highly recommend his book. Simple ways on going the extra mile to make an impact.

Wow! This is the true story of how the author used the color orange to ignite an outstanding sales career and become one of the top leaders in his industry. Dave’s roadmap to success is nicely presented in this excellent read. Enjoy and learn how adopting the color orange can accelerate your own business career! Definitely a five star book!